Lákavé legálne praktiky obchodníkov

Napísal DTest 08. jún 2024

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V rámci našej činnosti sa stretávame s mnohými nekalými praktikami obchodníkov. Na tie myslí aj zákon, ktorý niektoré vymenúva, k iným poskytuje všeobecné pokyny a všetky zakazuje. Obchodníci však používajú množstvo praktík, ktoré sú pre spotrebiteľov lákavé a úplne v súlade s právnymi predpismi.

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Obchodníci však používajú množstvo praktík, ktoré sú pre spotrebiteľov lákavé a úplne v súlade s právnymi predpismi. Dokonca nemusí ísť ani o hraničné situácie, keď by napríklad predajcovia využívali nepresnosť či nejasnosť právnej úpravy a spotrebitelia tieto praktiky nemusia vôbec vedome vnímať. O aké lákavé praktiky môže ísť?

Rozvrhnutie predajne

Prvým „trikom“ je už samotné rozvrhnutie predajne, keď často býva pri vstupe umiestnený výhodný tovar, aby spotrebiteľa „vtiahol“ dovnútra. Následne sú veľakrát spotrebitelia „nútení“ prejsť celú predajňu, aby nakúpili potrebné veci – v zadných priestoroch predajní môžu byť najčastejšie nakupované produkty a spotrebitelia si tak po ceste prezrú oveľa viac tovaru, ako by chceli.

Chytrým ťahom je tiež rozmiestnenie drobných sladkostí v priestoroch pokladní. Veľa spotrebiteľov dostane pri čakaní chuť na sladkosť a v prípade, že sú v predajni s deťmi, je odolávanie tomuto náporu ešte zložitejšie.

Do rozvrhnutia predajne môžeme zahrnúť aj rozloženie regálov. Vo výške očí bývajú „známe“ produkty, ktoré sú často drahšie a predajcovia z nich teda majú vyšší zisk. Samozrejmosťou je potom aj presúvanie tovaru s blížiacim sa dátumom spotreby do popredia. „To má zároveň za úlohu zabrániť plytvaniu tovarom, čo je, samozrejme‚ pozitívna praktika,“ vysvetľuje Eduarda Hekšová, riaditeľka spotrebiteľskej organizácie dTest.

„Lákavému rozvrhnutiu predajne sa dá však jednoducho ubrániť a to striktným dodržiavaním nákupného zoznamu,“ radí Hekšová. V prípade potreby si spotrebitelia môžu tiež spočítať cenu plánovaného nákupu a vziať si so sebou iba hotovosť s drobnou rezervou.

Osvetlenie

Ďalším, avšak veľmi dôležitým faktorom, je osvetlenie predajne. Takmer každý uprednostní rozžiarenú čistú predajňu pred ponurou a zle osvetlenou konkurenciou. Okrem pocitu vyššej čistoty, ktorý môže (ale tiež nemusí) byť oprávnený, vyzerajú lepšie aj samotné produkty. Tu už potom nezáleží na tom, či ide o potraviny alebo oblečenie. „Správne osvetlená kabínka s oblečením dodá mnohým spotrebiteľom dobrý pocit z nového kusu do šatníka,“ upresňuje Hekšová.

Spotrebitelia by teda mali byť rozvážni aj pri samotnom prezeraní produktov, pretože pri nákupe v predajni nemá spotrebiteľ zákonné právo na odstúpenie do 14 dní. „Veľa predajcov však vrátenie peňazí či výmenu tovaru ponúka aj nad rámec zákona,“ upozorňuje Hekšová.

Vzrušujúca reklama

Posledná praktika, ktorá je ale už viac regulovaná, je reklama. Pri reklame všeobecne platí, že nesmie byť pornografická – predajcovia sa však často snažia zapôsobiť a zaujať práve pudovou rovinou. Podľa výskumov tieto reklamy skutočne môžu upútať pozornosť, avšak ani to nevedie k zvýšeniu predaja. V jednom výskume bolo dokonca zistené, že billboard so sporo oblečenou ženou pri ceste mužov zaujal, avšak máloktorý si vybavil, akého produktu sa reklama týkala. Ženy polonahé mužské telo vnímajú často skôr negatívne.

„Predajcovia by sa mali snažiť zaujať produktom, nie lacným motívom,“ apeluje Eduarda Hekšová. Na Slovensku sa zaoberá etickou samoreguláciou reklamy Rada pre reklamu. „V prípade, že by spotrebitelia uvideli v reklame nevhodný obsah, ktorý si myslia, že je v rozpore s Etickým kódexom, môžu sa na ňu obrátiť so sťažnosťou,“ uzatvára Hekšová z dTestu.

Zdroj foto: Freepik

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Lákavé legálne praktiky obchodníkov

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Opening tables	0.01 ms
After opening tables	0.00 ms
System lock	0.00 ms
table lock	0.00 ms
init	0.02 ms
Optimizing	0.02 ms
Statistics	0.04 ms
Preparing	0.01 ms
Sorting result	0.01 ms
Executing	0.00 ms
Sending data	0.01 ms
Creating sort index	0.24 ms
End of update loop	0.00 ms
Query end	0.00 ms
Commit	0.00 ms
Query end	0.00 ms
closing tables	0.00 ms
Unlocking tables	0.00 ms
closing tables	0.00 ms
Query end	0.00 ms
Starting cleanup	0.00 ms
Freeing items	0.00 ms
Updating status	0.01 ms
Reset for next command	0.02 ms

id	select_type	table	type	possible_keys	key	key_len	ref	rows	Extra
1	SIMPLE	s	ref	idx_template,idx_client_id,idx_client_id_home	idx_client_id	1	const	2
1	SIMPLE	e	ref	element_clientid,element_folder_clientid,extension	element_clientid	303	yy039000db.s.template,const	1	Using index condition; Using where

#	Volacia funkcia	Súbor a číslo riadku
25	JDatabaseDriverMysqli->execute()	JROOT/libraries/joomla/database/driver.php:1662
24	JDatabaseDriver->loadObject()	JROOT/libraries/src/Helper/LibraryHelper.php:167
23	Joomla\CMS\Helper\LibraryHelper::Joomla\CMS\Helper\{closure}()	Rovnaké, ako volanie o riadok nižšie.
22	call_user_func_array()	JROOT/libraries/src/Cache/Controller/CallbackController.php:173
21	Joomla\CMS\Cache\Controller\CallbackController->get()	JROOT/libraries/src/Helper/LibraryHelper.php:175
20	Joomla\CMS\Helper\LibraryHelper::loadLibrary()	JROOT/libraries/src/Helper/LibraryHelper.php:43
19	Joomla\CMS\Helper\LibraryHelper::getLibrary()	JROOT/libraries/src/Helper/LibraryHelper.php:90
18	Joomla\CMS\Helper\LibraryHelper::getParams()	JROOT/libraries/src/Version.php:321
17	Joomla\CMS\Version->getMediaVersion()	JROOT/libraries/src/Factory.php:778
16	Joomla\CMS\Factory::createDocument()	JROOT/libraries/src/Factory.php:234
15	Joomla\CMS\Factory::getDocument()	JROOT/libraries/gantry5/classes/Gantry/Framework/Theme.php:116
14	Gantry\Framework\Theme->init()	JROOT/libraries/gantry5/classes/Gantry/Component/Theme/AbstractTheme.php:67
13	Gantry\Component\Theme\AbstractTheme->__construct()	JROOT/templates/g5_hydrogen/includes/theme.php:28
12	plgSystemGantry5->{closure}()	JROOT/libraries/gantry5/vendor/pimple/pimple/src/Pimple/Container.php:113
11	Pimple\Container->offsetGet()	JROOT/plugins/system/gantry5/gantry5.php:139
10	plgSystemGantry5->onAfterRouteSite()	JROOT/plugins/system/gantry5/gantry5.php:57
9	plgSystemGantry5->onAfterRoute()	Rovnaké, ako volanie o riadok nižšie.
8	call_user_func_array()	JROOT/libraries/joomla/event/event.php:70
7	JEvent->update()	JROOT/libraries/joomla/event/dispatcher.php:160
6	JEventDispatcher->trigger()	JROOT/libraries/src/Application/BaseApplication.php:108
5	Joomla\CMS\Application\BaseApplication->triggerEvent()	JROOT/libraries/src/Application/CMSApplication.php:1190
4	Joomla\CMS\Application\CMSApplication->route()	JROOT/libraries/src/Application/SiteApplication.php:796
3	Joomla\CMS\Application\SiteApplication->route()	JROOT/libraries/src/Application/SiteApplication.php:218
2	Joomla\CMS\Application\SiteApplication->doExecute()	JROOT/libraries/src/Application/CMSApplication.php:225
1	Joomla\CMS\Application\CMSApplication->execute()	JROOT/index.php:49

#	Volacia funkcia	Súbor a číslo riadku
20	JDatabaseDriverMysqli->execute()	JROOT/libraries/src/Helper/LibraryHelper.php:117
19	Joomla\CMS\Helper\LibraryHelper::saveParams()	JROOT/libraries/src/Version.php:372
18	Joomla\CMS\Version->setMediaVersion()	JROOT/libraries/src/Version.php:331
17	Joomla\CMS\Version->getMediaVersion()	JROOT/libraries/src/Factory.php:778
16	Joomla\CMS\Factory::createDocument()	JROOT/libraries/src/Factory.php:234
15	Joomla\CMS\Factory::getDocument()	JROOT/libraries/gantry5/classes/Gantry/Framework/Theme.php:116
14	Gantry\Framework\Theme->init()	JROOT/libraries/gantry5/classes/Gantry/Component/Theme/AbstractTheme.php:67
13	Gantry\Component\Theme\AbstractTheme->__construct()	JROOT/templates/g5_hydrogen/includes/theme.php:28
12	plgSystemGantry5->{closure}()	JROOT/libraries/gantry5/vendor/pimple/pimple/src/Pimple/Container.php:113
11	Pimple\Container->offsetGet()	JROOT/plugins/system/gantry5/gantry5.php:139
10	plgSystemGantry5->onAfterRouteSite()	JROOT/plugins/system/gantry5/gantry5.php:57
9	plgSystemGantry5->onAfterRoute()	Rovnaké, ako volanie o riadok nižšie.
8	call_user_func_array()	JROOT/libraries/joomla/event/event.php:70
7	JEvent->update()	JROOT/libraries/joomla/event/dispatcher.php:160
6	JEventDispatcher->trigger()	JROOT/libraries/src/Application/BaseApplication.php:108
5	Joomla\CMS\Application\BaseApplication->triggerEvent()	JROOT/libraries/src/Application/CMSApplication.php:1190
4	Joomla\CMS\Application\CMSApplication->route()	JROOT/libraries/src/Application/SiteApplication.php:796
3	Joomla\CMS\Application\SiteApplication->route()	JROOT/libraries/src/Application/SiteApplication.php:218
2	Joomla\CMS\Application\SiteApplication->doExecute()	JROOT/libraries/src/Application/CMSApplication.php:225
1	Joomla\CMS\Application\CMSApplication->execute()	JROOT/index.php:49

id	select_type	table	type	possible_keys	key	key_len	ref	rows	Extra
1	SIMPLE	xref	ref	tagID,itemID	itemID	4	const	1	Using where
1	SIMPLE	tag	eq_ref	PRIMARY,published	PRIMARY	4	yy039000db.xref.tagID	1	Using where

#	Volacia funkcia	Súbor a číslo riadku
14	JDatabaseDriverMysqli->execute()	JROOT/libraries/joomla/database/driver.php:1740
13	JDatabaseDriver->loadResult()	JROOT/libraries/rokcommon/RokCommon/PlatformInfo/Joomla.php:31
12	RokCommon_PlatformInfo_Joomla->getDefaultTemplate()	JROOT/libraries/rokcommon/RokCommon/PlatformInfo/Joomla.php:105
11	RokCommon_PlatformInfo_Joomla->setPlatformParameters()	JROOT/libraries/rokcommon/RokCommon/Service.php:71
10	RokCommon_Service::getContainer()	JROOT/libraries/rokcommon/include.php:38
9	require_once JROOT/libraries/rokcommon/include.php	JROOT/plugins/system/rokcommon/rokcommon.php:96
8	plgSystemRokCommon->loadCommonLib()	JROOT/plugins/system/rokcommon/rokcommon.php:54
7	plgSystemRokCommon->__construct()	JROOT/libraries/src/Plugin/PluginHelper.php:280
6	Joomla\CMS\Plugin\PluginHelper::import()	JROOT/libraries/src/Plugin/PluginHelper.php:182
5	Joomla\CMS\Plugin\PluginHelper::importPlugin()	JROOT/libraries/src/Application/CMSApplication.php:667
4	Joomla\CMS\Application\CMSApplication->initialiseApp()	JROOT/libraries/src/Application/SiteApplication.php:686
3	Joomla\CMS\Application\SiteApplication->initialiseApp()	JROOT/libraries/src/Application/SiteApplication.php:212
2	Joomla\CMS\Application\SiteApplication->doExecute()	JROOT/libraries/src/Application/CMSApplication.php:225
1	Joomla\CMS\Application\CMSApplication->execute()	JROOT/index.php:49

#	Volacia funkcia	Súbor a číslo riadku
15	JDatabaseDriverMysqli->execute()	JROOT/libraries/joomla/database/driver.php:1740
14	JDatabaseDriver->loadResult()	JROOT/libraries/rokcommon/RokCommon/PlatformInfo/Joomla.php:31
13	RokCommon_PlatformInfo_Joomla->getDefaultTemplate()	JROOT/libraries/rokcommon/RokCommon/PlatformInfo/Joomla.php:67
12	RokCommon_PlatformInfo_Joomla->getDefaultTemplatePath()	JROOT/libraries/rokcommon/RokCommon/PlatformInfo/Joomla.php:106
11	RokCommon_PlatformInfo_Joomla->setPlatformParameters()	JROOT/libraries/rokcommon/RokCommon/Service.php:71
10	RokCommon_Service::getContainer()	JROOT/libraries/rokcommon/include.php:38
9	require_once JROOT/libraries/rokcommon/include.php	JROOT/plugins/system/rokcommon/rokcommon.php:96
8	plgSystemRokCommon->loadCommonLib()	JROOT/plugins/system/rokcommon/rokcommon.php:54
7	plgSystemRokCommon->__construct()	JROOT/libraries/src/Plugin/PluginHelper.php:280
6	Joomla\CMS\Plugin\PluginHelper::import()	JROOT/libraries/src/Plugin/PluginHelper.php:182
5	Joomla\CMS\Plugin\PluginHelper::importPlugin()	JROOT/libraries/src/Application/CMSApplication.php:667
4	Joomla\CMS\Application\CMSApplication->initialiseApp()	JROOT/libraries/src/Application/SiteApplication.php:686
3	Joomla\CMS\Application\SiteApplication->initialiseApp()	JROOT/libraries/src/Application/SiteApplication.php:212
2	Joomla\CMS\Application\SiteApplication->doExecute()	JROOT/libraries/src/Application/CMSApplication.php:225
1	Joomla\CMS\Application\CMSApplication->execute()	JROOT/index.php:49

id	select_type	table	type	possible_keys	key	key_len	ref	rows	Extra
1	SIMPLE	a	ref	idx_state,idx_access,idx_context	idx_state	1	const	1	Using where; Using temporary; Pomocou filesort
1	SIMPLE	l	eq_ref	idx_langcode	idx_langcode	21	yy039000db.a.language	1	Using where
1	SIMPLE	uc	eq_ref	PRIMARY	PRIMARY	4	yy039000db.a.checked_out	1
1	SIMPLE	ag	eq_ref	PRIMARY	PRIMARY	4	yy039000db.a.access	1	Using where
1	SIMPLE	ua	eq_ref	PRIMARY	PRIMARY	4	yy039000db.a.created_user_id	1	Using where
1	SIMPLE	g	eq_ref	PRIMARY	PRIMARY	4	yy039000db.a.group_id	1	Using where

#	Volacia funkcia	Súbor a číslo riadku
14	JDatabaseDriverMysqli->execute()	JROOT/libraries/src/Table/Table.php:1264
13	Joomla\CMS\Table\Table->hit()	JROOT/components/com_k2/models/item.php:833
12	K2ModelItem->hit()	JROOT/components/com_k2/views/item/view.html.php:146
11	K2ViewItem->display()	JROOT/libraries/src/MVC/Controller/BaseController.php:664
10	Joomla\CMS\MVC\Controller\BaseController->display()	JROOT/components/com_k2/controllers/controller.php:20
9	K2Controller->display()	JROOT/components/com_k2/controllers/item.php:78
8	K2ControllerItem->display()	JROOT/libraries/src/MVC/Controller/BaseController.php:702
7	Joomla\CMS\MVC\Controller\BaseController->execute()	JROOT/components/com_k2/k2.php:64
6	require_once JROOT/components/com_k2/k2.php	JROOT/libraries/src/Component/ComponentHelper.php:402
5	Joomla\CMS\Component\ComponentHelper::executeComponent()	JROOT/libraries/src/Component/ComponentHelper.php:377
4	Joomla\CMS\Component\ComponentHelper::renderComponent()	JROOT/libraries/src/Application/SiteApplication.php:194
3	Joomla\CMS\Application\SiteApplication->dispatch()	JROOT/libraries/src/Application/SiteApplication.php:233
2	Joomla\CMS\Application\SiteApplication->doExecute()	JROOT/libraries/src/Application/CMSApplication.php:225
1	Joomla\CMS\Application\CMSApplication->execute()	JROOT/index.php:49

id	select_type	table	type	possible_keys	key	key_len	ref	rows	Extra
1	PRIMARY	c	range	PRIMARY,category,published,access,trash	category	8	NULL	75	Using index condition; Using temporary; Pomocou filesort
1	PRIMARY	i	ref\|filter	PRIMARY,catid,idx_item	catid\|idx_item	4\|7	yy039000db.c.id	69 (50%)	Using index condition; Using where; Using rowid filter
1	PRIMARY	<derived3>	ref	key0	key0	4	yy039000db.i.id	10	FirstMatch(i)
3	DERIVED	NULL	NULL	NULL	NEMÔŽE BYŤ POUŽITÝ KĽÚČOVÝ INDEX	NULL	NULL	NULL	No tables used

Status	Duration
Starting	2.80 ms
checking permissions	0.00 ms
Opening tables	0.01 ms
After opening tables	0.00 ms
System lock	0.00 ms
table lock	0.00 ms
init	1.03 ms
Optimizing	1.01 ms
Statistics	0.12 ms
Preparing	0.02 ms
Creating tmp table	0.02 ms
Sorting result	0.01 ms
Executing	0.00 ms
Sending data	9.16 ms
Removing tmp table	0.00 ms
Sending data	122.44 ms
Creating sort index	10.68 ms
Removing tmp table	0.66 ms
Creating sort index	0.02 ms
End of update loop	0.01 ms
Query end	0.00 ms
Commit	0.00 ms
Query end	0.00 ms
closing tables	0.00 ms
Removing tmp table	0.00 ms
closing tables	0.00 ms
Unlocking tables	0.00 ms
closing tables	0.01 ms
Query end	0.01 ms
Starting cleanup	0.00 ms
Freeing items	0.14 ms
Updating status	0.07 ms
Reset for next command	0.04 ms

Status	Duration
Starting	0.06 ms
checking permissions	0.00 ms
Opening tables	0.02 ms
After opening tables	0.00 ms
System lock	0.00 ms
table lock	0.00 ms
init	0.02 ms
Optimizing	0.02 ms
Statistics	0.05 ms
Preparing	0.02 ms
Creating tmp table	0.03 ms
Sorting result	0.01 ms
Executing	0.00 ms
Sending data	0.09 ms
Creating sort index	0.01 ms
Removing tmp table	0.02 ms
Creating sort index	0.00 ms
End of update loop	0.00 ms
Query end	0.00 ms
Commit	0.00 ms
Query end	0.00 ms
closing tables	0.00 ms
Unlocking tables	0.00 ms
closing tables	0.00 ms
Query end	0.00 ms
Starting cleanup	0.00 ms
Freeing items	0.00 ms
Updating status	0.02 ms
Reset for next command	0.01 ms

Status	Duration
Starting	0.18 ms
checking permissions	0.01 ms
Opening tables	0.04 ms
After opening tables	0.01 ms
System lock	0.01 ms
table lock	0.01 ms
init	0.05 ms
Optimizing	0.03 ms
Statistics	0.10 ms
Preparing	0.03 ms
Creating tmp table	0.04 ms
Sorting result	0.01 ms
Executing	0.00 ms
Sending data	0.14 ms
Creating sort index	0.03 ms
Removing tmp table	0.03 ms
Creating sort index	0.01 ms
End of update loop	0.00 ms
Query end	0.00 ms
Commit	0.00 ms
Query end	0.00 ms
closing tables	0.00 ms
Unlocking tables	0.00 ms
closing tables	0.00 ms
Query end	0.00 ms
Starting cleanup	0.00 ms
Freeing items	0.01 ms
Updating status	0.04 ms
Reset for next command	0.03 ms

id	select_type	table	type	possible_keys	key	key_len	ref	rows	Extra
1	SIMPLE	m	ref	PRIMARY,published,newsfeeds	published	1	const	25	Using index condition; Using where; Pomocou filesort
1	SIMPLE	mm	ref	PRIMARY	PRIMARY	4	yy039000db.m.id	1	Using where; Using index
1	SIMPLE	e	ref	element_clientid,element_folder_clientid	element_clientid	303	yy039000db.m.module,const	1	Using index condition; Using where