Coca-Cola sa spojila s umelcami ako Griff, TRI.BE či kapelou Mirai

Hudba povznáša a spája. Jej schopnosť prebudiť v ľuďoch emócie a naladiť ich na spoločnú vlnu je obdivuhodná. Aj preto si ju teraz Coca-Cola vybrala ako ústredný motív svojej novej 360-stupňovej letnej kampane.

coca_cola_fest_722

Tú bude možné vidieť v TV, na internete, v obchodoch či na billboardoch. Výnimočnosť kampane spočíva v silnom spojení s lokálnymi aj zahraničnými interpretmi. V hudobnom klipe, ktorý zároveň poslúži ako televízna reklama sa objaví Griff, TRI.BE alebo Ari Lennox. Na Slovensku a v Českej republike je tohtoročným hlavným ambasádorom obľúbená popová skupina Mirai. Kampaň je skutočne nabitá. Jej súčasťou je aj súťažná aplikácia o hudobné ceny a odpočinkové Coke zóny, ktoré návštevníci nájdu na vybraných festivaloch v Česku aj na Slovensku.

Coca-Cola spustila v júli novú marketingovú kampaň zameranú na hudbu a zážitky s ňou spojené. Medzi hlavné piliere kampane patria nové televízne spoty a tiež spoty, ktoré komunikujú atraktívnu spotrebiteľskú súťaž pre všetkých. Ambasádori kampane z radov hudobníkov z celého sveta v moodových spotoch predstavujú vlastné originálne poňatie piesne A Kind of Magic od kapely Queen. Jedinečná je aj globálna hudobná platforma Coke Studio, ktorá dáva šancu mladým talentom rozvinúť ich potenciál a osloviť nové publikum.

V rámci kampane značka Coca-Cola komunikuje aj novú príchuť Coca-Cola Zero Lime, ktorá sa k letu a festivalom vynikajúco hodí. Skvelú atmosféru festivalov si tento rok v lete budú môcť ľudia užiť vďaka Coca-Cola skutočne naplno. Na vybraných hudobných akciách na Slovensku a v Česku sa stretnú s Coke zónou, v ktorej budú návštevníkov čakať najrôznejšie hry a súťaže o festivalové ceny, alebo dokonca možnosť stretnúť sa s hlavným ambasádorom kampane, kapelou Mirai. „Leto si na festivalovej šnúre zakaždým užívame naplno. Ľudia sa prichádzajú baviť a pozitívna energia, ktorú publikum vytvára, nám neskutočne zlepšuje náladu. Coca-Cola vo svojej novej kampani túto vášeň skvele vystihla a my sme radi, že môžeme byť jej súčasťou,“ hovorí frontman skupiny Mirai Navrátil.

Na hudobné festivaly, ako je napríklad Benátska! Přehrady Fest (Vranov, Seč, Veselí n. Lužnice), Hudba žije Bojnice alebo Hip Hop žije Ostrava sa potom vďaka kampani Coca-Cola pozrie mnoho fanúšikov úplne zadarmo. Vstupenky je možné vyhrať v aplikácii, ktorú je možné ľahko stiahnuť a otvoriť pomocou QR kódu na fľašiach Coca-Cola. Potom už stačí len zadať súťažný kód spod viečka fľaše a zahrať si hru o ceny. Medzi nimi sú vstupenky na koncert Mirai, Samsung reproduktory či Coca-Cola merch.

Komplexná 360-stupňová komunikácia však využíva aj ďalšie digitálne nástroje od online reklamy až po súťažnú Coca-Cola aplikáciu. Zahŕňa tiež outdoorovú reklamu a aktiváciu v obchodoch. „Hudba dokáže naozaj veľa a naša nová kampaň je jej oslavou po všetkých stránkach. Venovali sme sa jej pri výbere ambasádorov aj cien do súťaže, bola hlavnou motiváciou pri príprave unikátnej platformy Coke Studio a urobila nám radosť vďaka úplne novej verzii obľúbenej piesne A Kind of Magic. Veľmi nás teší aj spolupráca s kapelou Mirai a aktivácia na lokálnych festivaloch. Verím, že rovnako nadšení budú aj návštevníci festivalov,“ popisuje brand manažérka spoločnosti Coca-Cola Mária Drotárová.

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    Maybe should you don't just like the flavors
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    Pre JYM was created by Dr. Jim Stoppani, a
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    This shoe is an efficient entry-level shoe for
    somebody who’s nonetheless studying tips on how to squat correctly, nevertheless it doesn’t present sufficient help to
    stabilize your toes during very heavy lifts. Once you get stronger and start lifting heavier weights,
    you should think about upgrading to a sturdier shoe.
    Flat shoes are available all shapes and types and this type of footwear is
    a popular possibility for lifting and working out.

    They’re not as basic as Vans, nor as multi-functional as the Nike Metcon series, but can nonetheless supply a critical boost when utilised appropriately.

    Designed with a textile lining and insole, the Nano X4 also presents
    ample ventilation for feet, along with a heel clip for added stability.
    If you may have broad feet, this pair is a great choice for weightlifting, as it has a spacious round toe box.

    This sneaker from Core has a higher-than-average heel, which may
    be particularly useful for maintaining proper posture
    throughout back squats and different heavy lifts. Reviewers write that its stiff, solid sole is excellent for squatting, but it’s so sturdy
    that they wouldn’t wish to put on it for much else.
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    decide, perfect if you’re working towards particular squatting
    goals. The most original function of the X3s is the Carry & Run (L.A.R.) Chassis System, which Reebok designed
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    experience whereas running and jumping and a supportive base whereas lifting.


    I like them a lot that I bought a quantity of pairs in different colorways.
    One Other great characteristic of those shoes is the dual strap system,
    which creates excellent safety via the midfoot. Although I
    want the straps have been thicker, the velcro is strong and supplies good size.

    One Other fascinating characteristic of the straps is that they
    have velcro strips. Some footwear, such as the Nike Romaleos 2,
    have extreme straps that stretch too far. Each strap also has double stitching, so it ought to final for a protracted time with no durability problems.
    Actually, whenever you tie your laces tight sufficient, you usually won’t really feel the difference if
    you performed a session with or without your foot straps on. The lower heel peak means much
    less knee flexion leading to barely less stress on the quads and less ahead journey of the knee.

    Further, they've one of many lowest heel heights at 0.65", which is highly helpful for those affected by unhealthy knees. Depending on how tight you like your shoes, you'll need to dimension up ½ to a full size.
    Finally, the shoes are only out there in black, which may not be the most effective color for hiding sweat stains. One thing to bear in mind is that the footwear won't be appropriate for everybody. And some customers might discover the sneakers to be a bit cumbersome, particularly if they’re used to sporting minimalist sneakers.
    Maintaining observe of how your sneakers feel during exercises, together with monitoring their bodily situation, will be certain that you all the time have the best help and stability for your coaching periods. For these seeking a blend of versatility and stability, the Inov-8 Fastlift 370 stands out. Designed with a wider match, this shoe is ideal for people with broader feet who need each flexibility and help. The Fastlift 370’s innovative POWERBAND chassis know-how offers excellent foot help without restricting natural motion, making it suitable for varied weightlifting kinds.
    If you're just getting your toes moist in weightlifting, the Adidas Powerlift 5 footwear are a great place to start out. When selecting one of the best weightlifting footwear for wide toes, consider how the shoe’s weight balances with your lifting style. If you primarily carry out static lifts like squats and deadlifts, a slightly heavier shoe might be helpful. Nonetheless, if your routine consists of a lot of movement, a lighter shoe may be more advantageous.
    The Adidas Adipower Weightlifting III is a top-rated weightlifting shoe that provides excellent stability, help, and sturdiness. The shoe features a TPU sole and a raised heel height of zero.75 inches, offering optimum power switch and stability during heavy lifts. The leather/synthetic material supplies a comfortable, cosy fit, making it suitable for all ranges of athletes. We’ve been using the MANUEKLEAR Deadlift Footwear for a couple of weeks now, and we’re impressed with their performance. The split-sole design supplies excellent help and stability, which is particularly necessary when performing heavy deadlifts and squats.
    First, this shoe’s 5.5mm stack top is awesome for getting you near the bottom and providing you with a pleasant stage of ground suggestions. The Tolos Archetype 2.0 is about as constant as it will get in relation to delivering sturdy deadlift efficiency combined with versatility. This is my favorite pick for if you a necessity a deadlift optimized shoe that works nice for lifting and cross-training.
    But it does not imply they will feel comfy for all-day wear. It’s not surprising that the Reebok Nano X4 is the best out of all of the coaching footwear that we tried. Apart from having a breathable upper, it additionally has an inner sleeve that actually felt great. A heel raise, while not mandatory, can be nice to have as it might possibly help people who battle to maintain their again straight and chest up throughout squats.
    Buying weightlifting footwear is totally different from selecting common fitness center footwear. Based Mostly on research, we’ve gathered expert recommendation and reviewed effective merchandise. For frequent lifters aiming to reinforce their classes, a flexible shoe is best.
    The tread grips all surfaces fairly nicely and if you’re a competitive powerlifter then you won’t have to stress your footwear slipping on the carpet your powerlifting federation is utilizing. The AVANCUS is taking another W in this list, and once more, it’s as a result of this shoe is built for powerliftin specfiically, and they’ve had a few of the world’s strongest sumo deadlifters check them. They’re fairly actually built for the sport of powerlifting and a few of their [AVANCUS’] athletes are pulling 1,000+ lbs in these sneakers. Second, the width of the Tolos Archetype 2.0’s toe box is solid for accommodating toe splay and different foot anatomies. This shoe’s width rivals the width of Vivobarefoot shoes, so I don’t think you’ll need to stress toe splay in this model. The Solimars are cushioned, of course, but with an affordable 6mm heel-to-toe drop. That cushion is low for Hokas but nonetheless might be an extreme quantity of for some heavy lifts.
    Growing up in a family that beloved sports activities, she realized the importance of staying energetic from a young age. She started CrossFit in 2015, which led to her interest in powerlifting and weightlifting. She's passionate about helping ladies overcome their concern of lifting weights and instructing them how to gas their our bodies correctly. When she's not training in her garage fitness center or working, yow will discover her ingesting espresso, walking her dog, or indulging in one too many items of chocolate. These sneakers have a small quantity of cushioning, so they work nicely for workouts that involve operating and jumping. They’re also flat and secure enough to help mild to average lifting. These footwear have slightly more stack top compared to some of their "true" barefoot shoe friends.
    This style also has an artificial leather higher with a breathable air-mesh tongue and collar. These sneakers have a synthetic higher with a full-grain leather-based toe and air-mesh tongue for enhanced breathability. It does have a barely narrower toe field, but this appears to be a difficulty only for the larger end of the dimensions range. We're now going to debate some of the finest footwear for maximizing your training on the fitness center. From HIIT to heavy lifting to quick treadmill runs, these sneakers do it best. Our tester found that her pair didn’t fairly fit her (she needed to cinch the laces very tightly to forestall her toes from shifting). In Accordance to the brand, the Dropset 3 is intentionally wide-cut to accommodate swollen feet—a frequent aspect impact of understanding for some of us.
    It is not anything magical in the footwear; they are just designed to make you as efficient as attainable. Nordic Lifting makes a product you possibly can depend on, one that can reward you with constant use. They are agency however will go straightforward in your feet, not causing pain or constriction. The very very first thing that we observed about this updated version of the Nike Romaleos is that the upper consists of strong and sturdy leather materials. The higher doesn’t have lots of further bulk or cushioning, which implies that it actually contours to the shape of your foot. The midfoot strap works to stabilize your arches and give wonderful lockdown.
    Although nice for Olympic squat artists, the Nordic Lifting shoe might help anyone who regularly lifts free weights or machine weight stacks. The soles have nonslip properties, maintaining you ultra stable, and the sneakers hold tight to your toes to keep them from transferring whereas they act as your lifting platform. Our team strapped on shoes for squats, snatches, cleans, deadlifts, and CrossFit workouts to actually gauge their really feel and provide genuine recommendations for all sorts of exercisers. The toebox width in training footwear ranges from 90 mm to 100+ mm in the widest a part of the forefoot but not like trainers or trainers, they average at ninety seven mm. Trainers additionally tend to be less tapered than the opposite shoe categories (they have a more accommodating rounded toebox shapes). We tested one of the best gym footwear in and out of the lab and found Nike Metcon 9 the most effective for CrossFit.
    These barefoot weightlifting footwear provide a highly versatile higher and a large toe box, which permits your toes to move extra naturally, McNamara says. When in search of weightlifting shoes, it may be very important think about the level of support they supply. Look for footwear with a agency sole and a raised heel to assist maintain your foot in a steady place throughout lifts. Additionally, footwear with a secure closure, similar to laces or straps, can help guarantee a comfortable fit and stop slippage. If barefoot workouts are your choice, but your health club requires footwear inside (as many do), the Vivobarefoot Primus Lite III is a minimalist shoe for you. Designed for versatility across coaching types, weightlifting included, the shoe looks like you’re figuring out barefoot. Whereas it’s not one of the best for very heavy lifts because of the lack of cushioning required to help your foot, you probably can incorporate power training drills into your routine.
    Footwear made specifically for strength coaching is a worthy buy for any common gym-goer. The lifespan of weightlifting sneakers can differ relying on factors corresponding to usage frequency, the depth of your exercises, and the kind of floor you prepare on. Typically, it’s really helpful to switch your weightlifting shoes every 6 to 12 months, particularly when you carry heavy weights regularly. Over time, the materials within the sneakers can break down, leading to decreased help and stability, which may negatively influence your performance and improve the danger of damage.
    Every of those heels could have a singular look, stage of stability, performance, and platform really feel. Rebok undoubtedly has probably the greatest alternatives of wide men’s weightlifting footwear for flat feet out there at present. Finally, lifting sneakers are very sturdy and supportive which provide a extra steady base and due to this fact assist in lifting.
    The Power Excellent IIs additionally are obtainable in a number of completely different colors to select from. In picking and finding out footwear for our information, we looked for these that are lightweight enough to allow you motion. Lifting shoes usually are not as light as trainers, however wearing them shouldn't really feel like you're in a pair of fight boots, either. Work boots are not made that will help you beat your PR on the squat or deadlift.
    Reebok principally punched holes within the shoe but didn’t make any attempts to strengthen them, which is a shame on circumstance that that is where you’ll see many of the stress from tightening the laces. The shoes are largely unassuming and have nearly nothing particular in phrases of design. One thing they do have is the speckled paint pattern, which stands out for all of the wrong causes.
    When Sgobba reviewed Lululemon’s Strongfeel footwear a few years ago, they made an influence with their "comfortable but
    non-obtrusive" fit. They helped her toes keep planted during squats, deadlifts, and good morning workouts, but in addition stored them from shifting around during more dynamic strikes like reverse lunges and step-ups. Then, when Sgobba wore the Strongfeels on the elliptical, they felt surprisingly versatile.

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