Krehká krása v Bratislave

Zväz výrobcov skla a bižutérie je národnou bižutérnou a sklárskou asociáciou Českej republiky. Združuje 45 výrobných, obchodných firiem a remeselníkov, jeho členmi sú 4 stredné umelecké školy, Technická univerzita Liberec a Múzeum skla a bižutérie.

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 Zdroj fotografií:  archív SVSB

Od roku 2024 je členom aj prvá slovenská firma - výrobca vianočných ozdôb Okrasa Čadca. Na pozvanie agentúry CzechTourism Slovensko dnes SVSB predstavil v Bratislave svoje aktivity v oblasti turistiky.

Svaz výrobců skla a bižuterie

(ďalej SVSB) chráni záujmy svojich členských firiem a zastupuje ich pri rokovaniach na celoštátnej, krajskej i medzinárodnej úrovni. Jeho hlavné aktivity sú najmä v oblasti podpory marketingu a obchodu. Zväz je zakladajúcim partnerom projektu Libereckého kraja Crystal Valley, jeho predseda pôsobí v poradnom zbore a zúčastňujeme sa všetkých spoločných akcií na podporu cestovného ruchu, organizuje účasti členských firiem na výstavách a veľtrhoch, najbližšou akciou je napríklad účasť 6 firiem na veľtrhu Lifestyle Week, Tokyo v januári 2025. V období november až december 2024 sa zúčastnil a zúčastní na podujatiach v Prahe, Strakoniciach, Oyibine, Zwickau a iných.

Medzi top činnosti zväzu patrí organizácia módnej prehliadky Made in Jablonec, národnej výstavy Krehká krása a prevádzka Centra bižutérie Krištáľový raj.

Módna prehliadka Made in Jablonec

Od roku 2010 sa módna prehliadka Made in Jablonec stala fenoménom na národnej i medzinárodnej úrovni. Jej koncept je unikátny, pretože na tvorbe modelov sa podieľajú odevné a bižutérne firmy, umelecké školy aj individuálni dizajnéri. Zväz zostaví 2 členný tím, ktorého úlohou je vytvoriť 3 modely podľa hlavného zadania. Výsledkom je každoročne 60 až 70 modelov, ktoré zväz začlení do módnej show a tú potom prevádzkuje po jeden rok. Za 14 rokov tak vzniklo cca 800 modelov. Made in Jablonec je hlavným marketingovým nástrojom zväzu, ročne ju naživo uvidí až 5000 divákov.

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Zdroj fotografií: Josef Véle, archív SVSB

Premiéra Made in Jablonec 2025 sa bude konať v Jablonci nad Nisou 29. januára 2025. Po dlhšej dobe privítame aj dizajnérku zo Slovenska - Jitka Klett predstaví unikátne sklenené šaty, vytvorené v spolupráci so sklárňou Novosad&syn z Harrachova. Od roku 2025 začne zväz spolupracovať na medzinárodnom projekte so Školou umeleckého priemyslu v Trenčíne,“ dopĺňa predseda Zväzu výrobcov skla a bižutérie, Pavel Kopáček.  Viac informácií tu.

Národná výstava Krehká krása

SVSB je aj hlavným usporiadateľom národnej výstavy Krehká krása v Jablonci nad Nisou, ktorá sa od roku 2011 koná každoročne vždy v auguste. Výstava je prehliadkou bižutérneho a sklárskeho priemyslu Českej republiky a jej cieľovým zákazníkom je návštevník Jablonca nad Nisou, najmä rodiny s deťmi. Na tohtoročnom ročníku sa prezentovalo 50 vystavovateľov a návštevnosť za 4 dni dosiahla 14 000 osôb. Výstava je predajná a okrem toho má rozsiahly sprievodný program, ktorému dominujú módne prehliadky Made in Jablonec. Vďaka podpore štatutárneho mesta Jablonec nad Nisou a Libereckého kraja si zväz môže dovoliť vskutku ľudové vstupné 100,- CZK, deti do 15 rokov v sprievode rodičov neplatia vôbec. Viac informácií tu.

Centrum bižutérie Krištáľový raj

Od roku 2022 prevádzkuje SVSB veľké bižutérne centrum situované uprostred Jablonca nad Nisou na ploche 500 m2. Jeho dominantnou časťou je predajňa, ktorá ponúka produkty 46 českých bižutérnych a sklárskych firiem, celkovo ide o 9500 položiek. Popritom ponúka verejnosti a organizáciám workshopy, predvádza výrobu a v priebehu roka organizuje niekoľko propagačných eventov.

Krištáľový raj sa vypracoval na jedno z najväčších turistických lákadiel Jablonca nad Nisou, v roku 2023 ho navštívilo 20 500 osôb a tento rok očakávame až 25 000 návštevníkov. V centre vás čaká unikátna ponuka výhradne českého tovaru, kde sa o vás postará profesionálny tím predajcov. Viac sa dozviete tu.

Workshop Krehká krása v Bratislave

V rámci prezentácie predstavil v Bratislave aktivity SVSB, projekt Krehká krása i prehliadku Made in Jablonec predseda predstavenstva Zväzu výrobcov skla a bižutérie, Pavel Kopáček. Centrum bižutérie Krištáľový raj predstavila Hana Semelková, umenie fúkania sklenených snehových vločiek predviedla účastníkom naživo dizajnérka Marie Horčičková a Adéla Zezuláková zo Strednej odbornej školy remesiel a služieb Jablonec nad Nisou sa venovala fúkaniu vianočných ozdôb.

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„Prezentácia tradície výroby jedinečného českého skla, ktoré je zapísané i v UNESCO, rovnako aj prezentácia bižutérie, ktorá stále patrí k populárnemu a žiadanému českému vývoznému artiklu, je skvelým precedensom a vzorom, ako sa postaviť ku svojmu kultúrnemu dedičstvu a tradíciám. Teší nás, že prezentácia je najmä pozvánkou do nádherných českých regiónov, ktoré už preslávila remeselná zručnosť ich obyvateľov,“ dodala na margo workshopu pre zástupcov novinárov a cestovných kancelárií riaditeľka agentúry CzechTourism Slovensko, Nora Gill.

Zástupcovia novinárov a cestovných kancelárií sa po prezentácii zúčastnili workshopov, kde si vyskúšali fúkanie a dekorovanie vianočných ozdôb i navliekanie vianočných náramkov.

Zdroj fotografií: Josef Véle, Martin Kubišta, archív SVSB

 

1 Komentár

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